As one of the world's largest consumer markets, China has nearly 8,000 packaging companies of all kinds, and has become the world's second largest packaging country after the United States. The main function of packaging is to protect the goods, and the goods can be transported, handled, sold, and reasonably designed for the outer packaging. At present, the packaging has a greater mission is the design of marketing and establishing brand image.

According to the forecast of the Prospective Industry Research Institute, by 2023, the sales revenue of China's packaging industry will exceed 2 trillion yuan, and the total profit will reach 133.477 billion yuan, and the market development space is huge. However, under the huge market volume, a "packaging revolution" caused by "consumption change" is quietly underway, especially with the rapid rise of the e-commerce industry and the continuous change of the business environment, consumer groups and marketing channels, packaging has played an increasingly important role in all walks of life, and has become an important means for enterprises to achieve business strategy. The development of packaging design, there are new trends:

Green packaging

Green packaging refers to packaging that can be recycled and will not cause pollution to the environment. It means a new technological revolution in the packaging industry - the disposal of packaging material waste and the development of degradable plastics. At present, the packaging products designed in China are designed to save resources as much as possible for the purpose of packaging, such as reusable environmental protection bags are a better way to save resources.

Take the packaging design of ilohas mineral water, the famous work of Japanese designer Tokuda Yuji, for example, this design looks normal from the appearance, but in the material, it chooses green bottle and label design that can reduce the consumption of crude oil.

At the same time, the eco-friendly bottle is softer and thinner, it weighs only 60% of the normal treasure bottle, and can be twisted together to save more space when recycling.

With the selling point of "plastic bottles that can be twisted", Mizusen life quickly triggered a topic after the launch, and became the number one selling bottled water in Japan in the first year, this original design is also called "can feel the environmental protection".

Folk packaging

Packaging is now in the name of a variety of flags in the marketing market, vertical and horizontal sales, China's packaging is also developing towards national characteristics. Such as Chinese traditional festival food: dumplings, moon cakes, rice cakes, dumplings, etc., these traditional foods can be designed according to local folk customs.

There are also some traditional Chinese snacks "gao" and "tea". "Tea" in China is more of a daily drink to meet the basic physiological and courtesy needs of guests, mostly as a gift to guests. At present, these can be mainly designed into a unique packaging shape with folk customs.

Shape specific packaging

At present, there are more and more different shapes of packaging boxes on the market to attract consumers, and this business opportunity is optimistic about by many enterprises. To break out of the traditional container change, instead of a regular shape. Such containers first appeared in some high-end cosmetics, such as the container design of perfume, mostly with special bottles to reflect its unique taste, so as to successfully obtain sales.

At present, the process of making specific shapes is put into use by businesses in more common plastic packaging. For example, Procter & Gamble's Olay brand used this technology to make the final completed container box look more like a cylinder than a cube, in order to successfully open sales, and this technology has been imitated by more companies.

Textured material packaging

Graphic design pays attention to the visual impact, but the touch pays attention to the texture. Textured materials have become very popular in cosmetic packaging. Texture is often created by embossing flowers on paper. When people pick it up, it will be found that it gives the finger a different touch and ordinary cardboard, and smooth or matte paper products formed a strong contrast effect, after the survey most customers prefer textured packaging products. Therefore, paper with texture is preferred by consumers.

Dazzling flicker packaging

At present, there are many dazzling packaging products on the market, such as cosmetics packaging, has begun to use laser hot printing technology to make packaging, in order to attract attention to the purpose of sales. Some toothpaste packaging designs are also joining this trend with special effects inks, paints and metals.

Manufacturers strive to make their products different through this innovation, but at the same time save costs, so both can achieve this appearance and more cost-effective way, that is to use metallic ink or pearlescent oil with gloss in printing.

Comprehensive anti-counterfeiting packaging

With the development of science and technology, anti-counterfeiting means are increasingly numerous, in order to make the priority to occupy the market of products are not replaced by other manufacturers counterfeit, many brands try to create their own unique anti-counterfeiting effect. Therefore, the combination of physics, electromagnetism, optics, materials science, chemistry, and computer technology anti-counterfeiting technology, the formation of a new discipline. Printing anti-counterfeiting is one of the new technologies. At present, there are three main types: water-printed paper, fiber paper and metal wire.

The combination of multiple processes, the use of a variety of printing equipment, and the mutual penetration of a variety of printing processes, the combination of silk, concave, soft, hot stamping, inkjet and other printing processes, makes printing products more unpredictable, rich and colorful, and the packaging products printed by these new technologies set numerous obstacles and resistance for those who try to counterfeit.

From the perspective of the future development of the international packaging industry, the development trend of packaging is closely integrated with the development of industrial packaging design. Brand strategy, environmental protection strategy, technology strategy, material strategy, printing strategy, marketing strategy for the enterprise product packaging system. Personalization is the primary requirement of packaging, and the research and development of technology will make new breakthroughs in packaging technology, and the high-quality and high-energy characteristic packaging industry will gradually develop. How to better develop packaging design around the purpose of "safety, health and environmental protection" is a problem that enterprises and packaging design companies need to consider.